The Tourism Lab

Our Story

The Tourism Lab

began with a simple belief: when strategy connects with purpose and people, tourism creates stronger brands, deeper relationships, and more meaningful impact.

What started as Andrea Baigorria’s vision has grown into a multidisciplinary team with more than 20 years of experience across commercial strategy, MICE, marketing, sustainability, and partnerships.

Today, The Tourism Lab partners with cruise lines, ports, destinations, brands, and organizations that want to strengthen their identity, build lasting connections, and unlock new opportunities through insight-led and human-centered communications.

Headquartered in Miami, Florida, with team members in strategic locations, The Tourism Lab supports clients globally with a collaborative approach shaped by industry expertise, cultural awareness, and a deep understanding of how tourism moves people and business forward.

Our Value Proposition

We bring together strategic insight, creativity, and human

to help our clients make confident decisions and build meaningful relationships. Our team works as an extension of yours, turning ideas into opportunities and guiding each project with intention and care.

Who We Are: Our Founder

Connecting Industries, Cultures, and People Worldwide

Andrea Baigorria founded The Tourism Lab in 2024 to bridge industry players and advance sustainable tourism through long-term, purpose-driven collaborations. With more than 15 years of experience in commercial strategy, marketing, communications, and corporate reputation, she has partnered with global brands such as Azamara Cruises, Spirit Airlines, and Diageo, developing strategies that elevate brand visibility, strengthen reputation, and connect cruise lines, ports, destinations, and travel brands in meaningful ways.

Blending her expertise as a strategic consultant, global communicator, and certified travel advisor, Andrea helps travel and hospitality organizations evolve, connect, and lead with purpose. Her work is rooted in authenticity, storytelling, and responsible tourism, shaped by professional experience in more than 50 countries, ongoing contributions to industry publications, and active involvement in initiatives supporting communities, women, and tourism professionals worldwide.