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Meet The Tourism Lab Team
Behind Your Growth

Andrea Baigorria, CEO & Founder of The Tourism Lab

Our Founder

Andrea BAigorria

Andrea Baigorria is an executive and entrepreneur with over 15 years of experience in communications, strategic marketing, and business development across the travel, tourism, and hospitality sectors.

Currently based in Miami, Florida, she is the Founder and CEO of The Tourism Lab, as well as the CEO of The Hospitality Studio, a platform focused on hospitality and experiences with a strategic lens on innovation, sustainability, and the development of the tourism ecosystem.

Throughout her career, Andrea has led communication and positioning strategies for cruise lines, airlines, ports, destinations, and hospitality groups, helping enhance their international visibility and promote sustainable tourism. Andrea helps tourism brands translate complex ecosystems into clear strategies that attract the right travelers and partners.

Laura González, Director of Business Development at The Tourism Lab

LAURA GONZÁLEZ

Director of Business Development

Marite Zapater, Chief of Staff at The Tourism Lab

MARITÉ ZAPATER

Chief of Staff

Luz Marina Espiau, cruise ports and smart ports expert, contributor at The Tourism Lab

Luz Marina Espiau

Editorial Contributor

Gabriel Pinto Uscocovich, VP of Commercial Strategy at The Tourism Lab

GABRIEL PINTO

Editorial Contributor

Meet the people behind The Tourism Lab

Click on a team member to learn more

Strategy, storytelling, business development, and tourism expertise — all in one team focused on helping brands grow with clarity and purpose.

Core Team

Editorial Contributors

Laura González, Director of Business Development at The Tourism Lab

LAURA GONZÁLEZ

Director of Business Development

Tourism professional with over 15 years of experience in leisure travel and MICE, specialized in designing memorable experiences and leading high-impact projects. Her strategic approach and ability to transform ideas into profitable initiatives allow her to generate value for both clients and strategic partners. An expert in the end-to-end management of tourism projects and corporate events, she leads every stage from concept to execution, prioritizing innovation, efficiency, and excellence in the customer experience. With experience coordinating international teams and managing projects remotely, she stands out for her effective communication, collaborative leadership, and commitment to sustainable solutions that drive industry growth.

Marite Zapater, Chief of Staff at The Tourism Lab

MARITÉ ZAPATER

Chief of Staf

Marite Zapater is Chief of Staff at The Tourism Lab, with strong experience in executive coordination, strategic management, and operational efficiency. She drives project alignment, fosters collaboration across teams, and supports the execution of key initiatives. Known for her organized and results-driven approach, Marite contributes to strengthening operations and enabling the successful delivery of projects in the global tourism sector.

Luz Marina Espiau, cruise ports and smart ports expert, contributor at The Tourism Lab

Luz Marina Espiau

Business Development and Digital Transformation Leader

Luz Marina Espiau is a business development and digital transformation leader with more than a decade of experience across logistics, tourism, automotive, port ecosystems, and energy industries, with a particular focus on the nuclear sector. She currently serves as Commercial and Business Development Director at the Port Authority of Santa Cruz de Tenerife, where she leads strategic growth, innovation, and international positioning initiatives while developing partnerships connected to the energy transition and global trade. With a background in Marketing and Economics, her work combines communication, brand development, and ecosystem building, focusing on meaningful industry connections and measurable impact. She has participated in more than 150 international events as a speaker, moderator, and panelist on topics including sustainability, digital transformation, energy, and the development of complex international ecosystems.

Gabriel Pinto Uscocovich, VP of Commercial Strategy at The Tourism Lab

GABRIEL PINTO

VP of Commerical Strategy

Gabriel Pinto is VP of Commercial Strategy at The Tourism Lab, with over 20 years of experience in sales and business development across local and international markets. Passionate about connecting destinations, companies, and people with a long-term vision and a human-centered approach, he combines the warmth and passion of Latin America with the discipline and perspective of Europe. Inspired by his father’s teaching, “Nothing surpasses will,” he leads projects that drive innovation, growth, and authentic relationships in global tourism, helping experiences and destinations connect in meaningful and sustainable ways.