About us

WE BRING TRAVELERS TO YOU

We BELIEVE

Travelers are looking for wonderful destinations to create their next memories. We believe in the power of creativity, innovation, and strategic partnerships to showcase destinations in their best light and inspire travelers worldwide.

We ARE

Your marketing, communications, and influencer collaborations partner focused on driving tourism to your destination.

Get to Know US

Andrea Baigorria

Founder/CEO
With 15 years of experience in communications and marketing, Andrea is a passionate traveler who explores destinations by sea. She values cultural connections, supports the female community, and mentors youth in the industry. In 2021, she founded The Tourism Lab to promote sustainable tourism and authentic travel experiences, aiming to drive positive change in the industry.

Pamela Penn

Vice President of Strategy
Pamela is a self-proclaimed citizen of the world, having lived on three continents and in seven U.S. states. An avid traveler with over 20 years of experience with multinational organizations, Pamela brings both her extensive expertise and creative flair to her approach in strategy and business development.

Alex Ponce de León

Creative Director
Alex’s deep-rooted creativity, cultural awareness, and connection to the power of storytelling aligns perfectly with TTL’s mission to inspire and connect through innovative narratives. His expertise in branding, strategic communications, and impact-driven filmmaking will elevate our vision of transforming tourism into a journey of authentic human connections.

Andrea Correa

Marketing Specialist
Andrea, a first-generation American of Mexican descent and marketing professional based in Chicago, embraces diversity and thrives on new experiences. With a degree in International Business and Marketing, along with international living experience in Spain, she channels her passion for diverse cultures into crafting innovative marketing strategies for authentic travel experiences and business marketing.

Valeria Ramirez

Assistant Creative Specialist
Valeria, an Ecuadorian graduate from Boston University with a degree in Communication specializing in Advertising, also holds minors in Innovation & Entrepreneurship and Women & Gender Studies. Skilled in photography, videography, and strategic public relations, she enhances brand storytelling and interaction with a passion for diverse and creative visual communication.
BRANDS AND COMPANIES WE HAVE WORKED WITH
ORGANIZATIONS WE SUPPORT AND BELONG TO
Scroll to Top